There are so many interesting products and areas within the shop and professional photography ensured we captured vivid and high quality images which could be used across print and digital mediums to give prospective customers a real sense of what to expect when they venture inside the shop.
The Kent Loves website was also updated to improve the overall design and user experience. As well as incorporating new branding components the enhanced website allows for an overview of each designer, a detailed designer of the month editorial and details on upcoming events + workshops encouraging website users to frequently re-visit the site for updates.
BRANDING + WEBSITE + PRO PHOTOS + PROMOTIONS
It all started with a flyer request in early 2021. Kent Loves was looking to promote their gift shop and afternoon teas and asked if we could help with a tri-fold flyer design.
As well as traditional afternoon teas Kent Loves showcases a wide range of products from local designers in their quintessential village shop. We reviewed their existing branding and enhanced it in a number of areas to fully align their brand with their service offerings including modernising their logo to integrate a heart at its centre, pro photography to capture the ambience of the shop + uniquenesses of the products and we incorporated accents of kraft paper for an artisanal look and feel to promotional items.